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some i designed /// graphic design // identity

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This was the entry for the American Center Logo Design Contest held by the Center this year. This was among the final 14 shortlisted entries selected for the coveted award. Click here to visit the American Center webite to see the list of finalists. The winners were announced on the 16th of April and Mr. Ameet Mehta' entry was selected as the top one.

The concept
The logo is an amalgamation of the American Star with a stylised representation of the Peacock's (the national bird of India) tail feathers in all its glory. It aspires to depict the rich Indo-American cultural exchange and the sense of camaraderie instilled by the work of the American Centers in India. The logo also depicts flourish and the feeling of positivity of this ever strengthening relationship between the two countries. A clean, upright and smart typeface builds on the confident nature of the Centers while the colour scheme takes clues from the Star-Spangled Banner.

proposed amcenter logo  
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